Black Friday in Germany is a shopping observance imported from the United States that traditionally falls on the fourth Friday of November – the day after American Thanksgiving.
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Black Friday is not a public holiday in Germany, but retailers have been successfully leveraging this event to increase sales. And many Germans are taking advantage of steep discounts and timing their purchases in order to save as much as possible.
Black Friday sales continue all weekend or even all week in many stores, linking with Cyber Monday sales after the weekend – Cyber Monday being the “online version” of Black Friday. While not reaching the level of retail activity common in the US, it is clear that Black Friday is going to be a part of the German marketing landscape for the foreseeable future.
Still, there is some resistance in Germany to the idea of Black Friday, with workers in the retail supply chain recently using the day to highlight their grievances over pay and conditions.